Optimise your large-scale website with Signal Layer, and boost visibility and usage KPIs across the board. Signal Layer intelligently indexes your website's entire content estate — then makes it more useful and accessible for users, and better optimised for indexing by search engines and AI platforms.
It’s a one-stop dashboard for boosting
Book a 20-minute introduction. We’ll apply the platform to your site in advance, so you can see exactly where issues lie — and how Signal Layer can boost your visibility, usage and conversion KPIs.
— free tool
Forty-six signals across five categories — Machine Readability, Semantic Structure, Answer Extractability, Trust & Provenance and Retrieval Fitness. Free while we finalise accounts. See how it works.
— the problem
Big websites have big problems with visibility…
Sites with 100,000+ pages are 3× more likely to carry duplicate content than smaller sites, and an estimated 50% of a large website's crawl budget is routinely wasted on low-value or duplicated pages — content that exists, but isn't earning its keep in search or AI citations.
…and bigger problems with time-on-site and conversion rates…
Poor site navigation has been shown to decrease conversion rates by 18.5% or more — and a more than 1 second delay in page loading can cost more than 25% of conversions. Usage problems and visibility problems are the same problem seen from two angles.
| Metric | Impact | Source |
|---|---|---|
| 3× | more duplicate content on sites with 100,000+ pages | Industry benchmark |
| 50% | of a large site's crawl budget routinely wasted | Industry benchmark |
| −18.5% | conversion from poor site navigation | Industry benchmark |
| −25% | conversion per 1s+ delay in page load | Industry benchmark |
— how it works
AI Content Audit
A systematic analysis of your entire content estate — however large — identifying the structural issues, inconsistencies and discoverability gaps that accumulate over time and are impossible to spot at scale through manual review alone.
AI Search and Assistant
With stronger content foundations now in place, Signal Layer implements AI-powered search and a conversational assistant that give users direct, accurate answers from your approved content.
— the difference
The same website — seen through the eyes of the teams that manage it, the users that rely on it, and the search engines and AI systems that index it.
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— governance
Signal Layer does not apply AI indiscriminately. Every service is designed around controlled indexing, transparent sourcing and content governance that stays with your organisation. You are always in control of the guardrails — and every answer the platform produces traces back to an approved source on your site.
Book a 20-minute introduction. We’ll apply the platform to your site in advance, so you can see exactly where issues lie — and how Signal Layer can boost your visibility, usage and conversion KPIs.